The project concept involves the production of a beverage enriched with additives. The company's goal is to manufacture and distribute a beverage prepared based on whey, enriched with additives. The target audience of the planned project is the population with moderate income who consumes such products.
Whey is a byproduct of cheese-making process. It is the liquid that separates from the curds during the cheese production. Whey is rich in proteins, vitamins, and minerals, making it a valuable nutritional ingredient. It is commonly used in the food industry for the production of protein powders, beverages, and dairy products. Whey protein is also popular among athletes and fitness enthusiasts for its muscle-building properties.
The project author Aktoty says: "A whey beverage is enriched with beneficial additives for the human body. Currently, there is a high prevalence of harmful and carbonated drinks in the country. I plan to offer these beverages to the population as an indispensable health drink that is beneficial for our bodies and expand its distribution. I believe that by producing this beverage, we will contribute to the development of a domestic product."